Google Pay
Future Vision, Discovery & Materialization
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In the Google Pay project, I contributed as a Visual Designer, focusing on crafting a future vision for the app that emphasized innovation and user-centricity in digital payments. I collaborated with cross-functional teams to conduct in-depth research, identify user pain points, and create intuitive designs that balanced visual appeal with functionality. Through prototypes and interactive flows, I helped shape an experience that integrated advanced features, like Google Assistant integration, while maintaining simplicity, usability, and trust for billions of users worldwide.
2023
Discovery & Visual

Our mission was to design the future of Google Pay by 2030, identifying untapped opportunities in the Brazilian market. This vision focuses on addressing profound user needs and introducing innovative features that redefine what a digital wallet can offer.



After eight months of design and development work, the app was launched, and the results have been impressive. User engagement has increased by 30%, with an average of 15% more time spent on the app by users. Additionally, the team has reported a 20% increase in app downloads and a 25% increase in in-app purchases.