Nubank
Loyalty Program Discovery & Materialization
About the program
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Nubank
In the Nubank project, I acted as a Visual Designer and orchestrator of the loyalty program mechanics, creating visually appealing solutions aligned with the product strategy. My focus was on designing an intuitive and engaging loyalty experience that encouraged consistent user interaction.
2022
Product Strategy & Materialization
For the everyday Brazilian, who feels left out, who needs help to make progress in their financial life, and feels unrecognized by all their hard work so far. Nunos is a gamified program that guides and recognizes customers for what they have achieved and what they are about to do. It's about making it clear, that we are in their corner, rooting for them, and rewarding their loyalty and progress in that path.
